Ever thought about why your post is not reaching to as many people as you want it to reach? Why your content is not making sense to a lot of people? Too many digital marketing tools but you fail to choose the right one? You are probably not the only one with these kinds of dilemmas. Too many companies jump into social media with no plan or even any idea what they’re doing. They grab an employee who seems to understand “the Twitter” or “Facebook” and tell them to get cracking on social media marketing. This rarely works.
Social media is like any other marketing or publicity attempt, except that what happens on the Internet is permanent. If you make mistakes in your social media marketing, they can come back to haunt you. Maybe not always but surely most of the times, the bigger the gaffe, the more likely you’ll have to spend a lot of resources to overcome it.
The social media has often been taken too lightly, somewhere between the weird cat posts and dhinchak pooja the importance of social media is being diminished. A company’s presence in the social is as vital as any other marketing tool. You wouldn’t really know how you have helped your business by posting the right things on your social media pages. A start-up or well established, every kind of business has made sure of their presence on the social media, want to know why? Because these mediums are mass media which reaches out to all the people from every stratum of the society. While this medium is a great way to reach your audience, this might not look as easy as it seems.
For you to make a social presence in the right way you have to have a plan, a planned content, a planned time to post and a planned way to promote. Digital marketing is one of the most popular way of marketing today and you, my friend, have to churn your brains before you put up anything on these platforms because one mistake and you are a part of the trolls.
Previously it’s been very easy for a brand to get a Twitter or Facebook account and pump as many press releases, corporate slogans and nakedly brazen ‘buy-me’ marketing sludge down the channel as it possibly could, forgetting a number of key points:
- It’s a channel. Traffic can, and indeed should, move both ways.
- Nobody gives a damn what your company has to say.
- Your company will run out of things to say.
… And it did.
For more positive brand awareness and higher traffic the Company needs to have a larger content marketing strategy if you are using social media as a consumer engagement and sharing platform.
In most cases, however, there has to be a more granular approach to target audiences. Why? The reality is a product can appeal to a variety of buyers who may have different needs and goals. It means a one-size-fits-all marketing and sales approach may not work because it’s not focused enough.
To get a strong handle on target audiences, start-ups need to identify the different types of buyers. One of the best ways to make this happen is looking at who actually makes or influences the buying decision. From there, you look at what their needs or problems, what they’re trying to achieve, how they can be successful, and their budgets. What you may discover is slight, but important, differences that will impact how the product should be pitched so a prospect can be pushed down the sales funnel. By clearly identifying target audiences, it becomes easier to capture someone’s attention because their needs and goals are front and centre. Geographic, demographic and psychographic are the three main ways you can find your target market.
It is important to know who you are going after because a lot of planning in your marketing strategy will be based on the target audience.
Next comes the content of your posts, initially people thought content is the easiest part but in today’s digital world content is literally the king of your marketing strategies. Did you know that 40% of the companies, big and small, use blogs for marketing purpose and 48% people read blogs more than once a day? Content is the underpin of your marketing strategy.
Creating a steady content stream doesn’t happen overnight, but the more effort you put in toward it, the greater your return will be. Over time, your content will become better concocted, making your site the go-to place for relevant knowledge within your occupied industry. Be it any type of industry that you are in, content is a key thing in your marketing mix. Blogging, website content and everything else that needs content creation is a tool to increase the inbound traffic. The content has to be engaging and enticing at the same time irrespective of your topic of discussion or product. Even a boring service can be enchanting if the description is written in a way that demands your attention.
Take time when you present yourself in the social media platforms, remember the post will reach to a billion of people, people who are not your target audience also. Hire experts for creating a social media campaign because what happens on the internet does not only stay there but also in the minds of your audience.